Instagram announced earlier this month that IGTV shopping is now global.
The shopping feature’s huge success comes after the shoppable feed, story and live posts were used by many businesses and brand owners.
Instagram has reported that an estimated 130 million people view shopping posts every month.
It only made sense for them to roll out the IGTV shopping feature with those figures in mind.
Their original intent with the shop feature was to help businesses grow more, and according to Instagram, 60% of users admit they explore and discover new products on Insta.
If you have not set your Instagram shop up yet, we recommend you do so. Things are changing faster than ever, and the shop feature has been a massive success for Insta marketing.
They have been doing great things for users by helping them reach out to their audience more conveniently and effectively.
Instagram’s rapid updates and changes ensure to keep their users captured. So, make sure you are a part of this and capture your audience with IGTV shopping.
Should You Use IGTV Shopping For Your Brand?
IGTV shopping is an exciting opportunity for influencers and creators who use their platform to connect to their audience, to make extra money effortlessly.
IGTV shopping will give you the ability to tag the products you talk about in your videos, directly in those videos.
This is similar to tag a person in your picture, but you tag a product instead.
Users were previously limited with the ways they could advertise the products that they were promoting in videos.
With the ability to tag products, you no longer have to leave multiple links in the captions of your videos.
The checkout feature is another powerful tool, but it is currently only available in the US. When it goes global, things will forever change.
The ability to view a product, tap to buy and checkout on Insta will shift the entire way people use Insta to shop.
70% of those who shop return to Instagram to discover new products.
So much has changed in recent months, and you should ensure to use all the features that are currently available in your region to maximise your success.
The Future of IGTV Shopping
IGTV shopping is going to be huge and has the possibility of becoming the top way to draw your customers in.
Through the video format, with sound and now captions too, your content is more accessible than ever. The more accessible your content is, the larger your audience will be. This is marketing at its finest.
Instagram has continuously worked hard through the pandemic by rolling out new features such as the shop feature, the QR code and now the IGTV Shopping.
Their main aim has been to help businesses, brands, influencers and individuals to reach their maximum potential.
You should really use this time to rethink and reshape your marketing strategies by making the most of every feature that they offer.
How to Capture Your Audience Through Videos
If you want to make the most of the IGTV shopping, you must first ensure you can connect to your audience through videos.
Videos can be a powerful and easy way to grow your Insta presence depending on how well you can connect and engage in-depth with your audience.
Videos show your dedication and can easily be used to share your brand’s story. Not only you provide a window to your experience, but your audience can experience your passion for what you serve too.
There are many ways you can engage with your audience such as:
- Highlight product features
- Introduce new products
- Exclusive content before a product launch
- Educational purposes
- Training sessions
Follow our step by step pictures below to find out how to upload a video, and start sharing your story with your followers today.