{"id":798,"date":"2020-01-30T13:18:37","date_gmt":"2020-01-30T13:18:37","guid":{"rendered":"https:\/\/hyperibf.com\/blog\/?p=798"},"modified":"2022-01-31T15:22:19","modified_gmt":"2022-01-31T15:22:19","slug":"5-ways-igtv-can-help-businesses","status":"publish","type":"post","link":"https:\/\/hyperibf.com\/blog\/5-ways-igtv-can-help-businesses\/","title":{"rendered":"5 New Ways Instagram TV Can Help Businesses"},"content":{"rendered":"

Instagram TV has completely changed the way the social media giant operates.\u00a0 The fast-paced media consumption platform has decided to broaden its horizons and scale up its video content from 1 minute to up to 60 minutes.<\/p>\n

\"IGTV\"<\/p>\n

For businesses, this opens up a whole new way of engaging with audiences on this extensive platform.\u00a0 Very often the 1-minute cap on videos can be limiting for businesses and content creators who want to deliver a rich experience to users.<\/p>\n

We want to give a detailed look at how business accounts can utilise the power of IGTV<\/a> in order to reach new audiences, build brand awareness and make an impact in their marketplace.<\/p>\n

\"IGTV<\/p>\n

Publish Tutorials and Product Highlights<\/h2>\n

IGTV now means that longer, more detailed content can be put out in front of audiences.\u00a0 Many businesses are starting to use the new feature to showcase their products and give a detailed explanation of what makes them unique.<\/p>\n

To take it a step further, companies are now publishing tutorial style videos<\/a> of their products in action.\u00a0 Some companies are even doing this in conjunction with influencers and real life customers, which enriches the consumer experience.<\/p>\n

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Based in Yogyakarta, Indonesia, Kaloka Pottery (@kalokapottery) is a studio that creates handmade ceramics. The founder of Kaloka Pottery is Francisca Puspitasari, better known as Kika. \u201cFor me, building a business while building a community is very important,\u201d Kika explains. \u201cWhy? Because you can\u2019t grow by yourself. You grow together.\u201d<\/a><\/p>\n

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