{"id":730,"date":"2019-11-21T14:51:38","date_gmt":"2019-11-21T14:51:38","guid":{"rendered":"https:\/\/hyperibf.com\/blog\/?p=730"},"modified":"2019-11-21T14:51:38","modified_gmt":"2019-11-21T14:51:38","slug":"how-to-use-instagram-hashtags","status":"publish","type":"post","link":"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-hashtags\/","title":{"rendered":"How To Maximise Instagram Hashtags in 2020"},"content":{"rendered":"

Hashtag Optimisation Guide<\/h2>\n

Hashtags are paramount in getting your Instagram account out there in front of new audiences.\u00a0 It is such a simple concept yet it is tricky to get right.<\/p>\n

Join us as we dive into our guide for using Instagram hashtags to get new followers.<\/p>\n

What Are Hashtags?<\/h2>\n

Before getting stuck in and trying to maximise the effectiveness of your hashtags, it is important to understand what they are and how they work.<\/p>\n

Instagram hashtags are essentially just a system of categorising content on Instagram.\u00a0 It\u2019s as simple as that.<\/p>\n

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It allows all of Instagram’s subcultures within the platform to appeal to their target niche, rather than being lost amongst a sea of various users.<\/p>\n

Foodies Case Example<\/h2>\n

Food blogs have become a massive part of Instagram, with full-time foodies and bloggers reaching millions of people with recipes, food ideas and more.<\/p>\n

The healthy eating trend<\/a> has also accelerated this interest in food and drink on Instagram, with popular hashtags like #vegan gaining 82 million posts.<\/p>\n

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This means if a food account posts a picture with #vegan in the caption, it will appear in the search results for this hashtag.<\/p>\n

This gives small accounts as well as big accounts the same even playing field for reaching out to new audiences.<\/p>\n

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Instagram Introduces Follow Hashtags<\/h2>\n

One recent improvement rolled out by Instagram is the addition of the ability to follow hashtags<\/a>.<\/p>\n

This lets users keep track of popular and trending posts within a certain hashtags, meaning that accounts should be maximising their use of hashtags and how they are used.<\/p>\n

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How To Maximise Use of Hashtags<\/h2>\n

Ok so we know what hashtags are and what they do, but in order to use the hashtag system to its full potential, we have to dive a little deeper.<\/p>\n

1. Start Hashtag Research and Analysis<\/h2>\n

The first port of call should be researching the hashtags in your specific niche and compiling a list of successful tags.<\/p>\n

There are plenty of third-party tools like Keyhole and Hashtracking that offer in-depth analysis of hashtags and other social media metrics.<\/p>\n

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Hashtracking<\/a> lets you tap into the audience that is engaging with these tags based on users, geographic location, buzzwords, other related hashtags and even the time and day that sees the biggest level of engagement.<\/p>\n

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Keyhole<\/a> is another great tool that lets you see posts within a certain time frame using your target hashtag.<\/p>\n

It allows you to see the level of engagement the post has seen, as well as the caption with other hashtags used.<\/p>\n

You can also click through and view the post and the user to gain insights as to how they manage their Instagram content.<\/p>\n

2. Follow The Popular Hashtags<\/h2>\n

Now that you have some idea of the best hashtags to use, start following them using the new hashtag follow function on Instagram.<\/p>\n

This will allow you to stay connected with the community<\/a> based on how they are using content and hashtags together.<\/p>\n

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It will also allow you to find and connect with key community players, which can lead to partnerships and networking opportunities.<\/p>\n

The following hashtag tool is a new development on the platform and Instagram has said that there will be further developments in this area.<\/p>\n

3. Start Using Branded Hashtags<\/h2>\n

A branded hashtag is one that is unique to your business and is the perfect way to diversify your online marketing techniques.\u00a0 A branded hashtag could quite simply be your brand name, tagline or the name of a product.<\/p>\n

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If you haven\u2019t already guessed, I LOVE @cocacola! I don\u2019t drink it often. It is more like a special treat or celebration drink. But it is my absolute FAVORITE! What is your favorite drink? \u2022 \u2022 PHOTO by @collettebonapartephoto ♥️✨ HAIR by @briellehair ♥️✨ STYLED by @chaminajjanpsych in @vansgirls @vans @americaneagle ♥️✨ REPRESENTED by @newyorkmodelskids \u2022 \u2022 #cocacola #shareacoke #modellife #protectivestyles #blackgirlsrock #brooklynstyle #mixedkids #WhereBrooklynAat #NYMMKids Edit by the #mamarazzi<\/a><\/p>\n

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