{"id":1652,"date":"2020-10-28T16:37:47","date_gmt":"2020-10-28T16:37:47","guid":{"rendered":"https:\/\/hyperibf.com\/blog\/?p=1652"},"modified":"2021-11-01T11:14:39","modified_gmt":"2021-11-01T11:14:39","slug":"igtv-shopping-is-now-available-on-instagram","status":"publish","type":"post","link":"https:\/\/hyperibf.com\/blog\/igtv-shopping-is-now-available-on-instagram\/","title":{"rendered":"IGTV Shopping is Now Available on Instagram"},"content":{"rendered":"

Instagram announced earlier this month that IGTV shopping<\/strong> is now global.<\/p>\n

The shopping<\/a> feature\u2019s huge success comes after the shoppable feed, story and live posts were used by many businesses and brand owners.<\/p>\n

Instagram has reported<\/a> that an estimated 130 million people view shopping posts every month.<\/p>\n

It only made sense for them to roll out the IGTV shopping feature with those figures in mind.<\/p>\n

Their original intent with the shop feature was to help businesses grow more, and according to Instagram<\/a>, 60% of users admit they explore and discover new products on Insta.<\/p>\n

If you have not set your Instagram shop up yet, we recommend you do so. Things are changing faster than ever, and the shop feature has been a massive success for Insta marketing<\/a>.<\/p>\n

They have been doing great things for users by helping them reach out to their audience more conveniently and effectively.<\/p>\n

Instagram\u2019s rapid updates and changes ensure to keep their users captured. So, make sure you are a part of this and capture your audience with IGTV shopping.<\/p>\n

\"igtv<\/h2>\n

Should You Use IGTV Shopping For Your Brand?<\/h2>\n

IGTV shopping is an exciting opportunity for influencers and creators who use their platform to connect to their audience, to make extra money effortlessly.<\/p>\n

IGTV shopping will give you the ability to tag the products you talk about in your videos, directly in those videos.<\/p>\n

This is similar to tag a person in your picture, but you tag a product instead.<\/p>\n

Users were previously limited with the ways they could advertise the products that they were promoting in videos.<\/p>\n

With the ability to tag products<\/strong>, you no longer have to leave multiple links in the captions of your videos.<\/p>\n

The checkout feature is another powerful tool, but it is currently only available in the US. When it goes global, things will forever change.<\/p>\n

The ability to view a product, tap to buy and checkout on Insta will shift the entire way people use Insta to shop.<\/p>\n

70% of those who shop<\/a> return to Instagram to discover new products.<\/p>\n

So much has changed in recent months, and you should ensure to use all the features that are currently available in your region to maximise your success.<\/p>\n

\"igtv<\/h2>\n

The Future of IGTV Shopping<\/h2>\n

IGTV shopping is going to be huge and has the possibility of becoming the top<\/strong> way to draw your customers in.<\/p>\n

Through the video format, with sound and now captions<\/a> too, your content is more accessible<\/strong> than ever. The more accessible your content is, the larger<\/strong> your audience<\/strong> will be. This is marketing at its finest.<\/p>\n

Instagram has continuously worked hard through the pandemic by rolling out new features such as the shop feature, the QR code<\/a> and now the IGTV Shopping.<\/p>\n

Their main aim has been to help businesses, brands, influencers<\/a> and individuals to reach their maximum<\/strong> potential.<\/p>\n

You should really use this time to rethink and reshape your marketing strategies by making the most of every feature that they offer.<\/p>\n

\"igtv<\/h2>\n

How to Capture Your Audience Through Videos<\/h2>\n

If you want to make the most of the IGTV shopping, you must first ensure you can connect to your audience through videos.<\/p>\n

Videos can be a powerful and easy way<\/strong> to grow your Insta<\/a> presence depending on how well you can connect and engage in-depth with your audience.<\/p>\n

Videos show your dedication and can easily be used to share your brand\u2019s story. Not only you provide a window to your experience, but your audience can experience your passion for what you serve too.<\/p>\n

There are many ways you can engage with your audience such as:<\/p>\n