{"id":1451,"date":"2020-09-22T16:00:53","date_gmt":"2020-09-22T16:00:53","guid":{"rendered":"https:\/\/hyperibf.com\/blog\/?p=1451"},"modified":"2020-09-22T16:00:53","modified_gmt":"2020-09-22T16:00:53","slug":"how-to-use-instagram-story-highlights-for-your-business","status":"publish","type":"post","link":"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/","title":{"rendered":"How to Use Instagram Story Highlights For Your Business"},"content":{"rendered":"<div>\n<p class=\"p1\">The Instagram <a href=\"https:\/\/hyperibf.com\/blog\/how-to-instagram-story\/\">story<\/a> feature has given all of us a <strong>live<\/strong> platform to perform since its launch in 2016. Although some enjoy performing more than others, many of us have all performed at some point or another.<\/p>\n<p class=\"p1\">Fortunately, we can now save and cherish our most beloved performances by using the\u00a0<b>Instagram story highlights<\/b>. Our best moments can now be <strong>highlighted<\/strong> directly below our bio.<\/p>\n<p class=\"p1\">Since Instagram is now a digital <a href=\"https:\/\/hyperibf.com\/blog\/instagram-marketing-strategy-guide\/\">marketing<\/a> place, the Instagram story highlights are most <strong>valuable<\/strong> to <strong>brands<\/strong> and <strong>businesses<\/strong> approaching their audience on social media.<\/p>\n<p class=\"p1\">There are countless ways that you can use the Instagram story highlights. By <strong>categorising<\/strong> your content you can ensure that they will <strong>stand<\/strong> out. You should begin by creating a category with a purpose in mind. You can name and add an appropriate image for every folder.<\/p>\n<p class=\"p1\">This provides easy access for your followers and draws more attention to the areas that you are targeting. Here are our <strong>top 8 recommended<\/strong> categories you could use with their own specific purposes.<\/p>\n<ul class=\"ul1\">\n<li class=\"li2\">Use\u00a0Instagram story highlights\u00a0to <strong>introduce<\/strong> yourself<\/li>\n<li class=\"li2\">Bring <strong>attention<\/strong> to new products<\/li>\n<li class=\"li2\">Dedicate a folder to your <strong>discount<\/strong> and promotional <strong>codes<\/strong><\/li>\n<li class=\"li2\">Highlight your<strong> FAQ\u2019s<\/strong> with Instagram highlights<\/li>\n<li class=\"li2\">Share your customer <strong>reviews<\/strong> via Instagram story highlights<\/li>\n<li class=\"li2\">Create interactive <strong>polls<\/strong> for your highlights<\/li>\n<li class=\"li2\">Use Instagram story highlights\u00a0to share <strong>user-generated-content\u00a0<\/strong><\/li>\n<li class=\"li2\"><strong>Inform<\/strong> your audience about updates and changes<\/li>\n<\/ul>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1452\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31.png\" alt=\"Instagram story highlights\" width=\"834\" height=\"1458\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31.png 834w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-172x300.png 172w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-586x1024.png 586w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-768x1343.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-150x262.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-300x524.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-696x1217.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.31.31-240x420.png 240w\" sizes=\"auto, (max-width: 834px) 100vw, 834px\" \/><\/h2>\n<h2 class=\"p1\">1. Use Instagram Story Highlights to Introduce Yourself<\/h2>\n<div class=\"\">\n<p class=\"p1\">Instagram story highlights\u00a0give businesses the ability to<strong> save<\/strong> a collection of their most <strong>important<\/strong> relevant<strong> information<\/strong>. This visual collection is a great introduction asset that can be added to your home page, directly below your <a href=\"https:\/\/hyperibf.com\/blog\/instagram-bio-ideas-how-to-write-good-instagram-bios\/\">bio<\/a>.<\/p>\n<p class=\"p1\">To begin with, whether you already have a well-established business or you are just starting off, you can use the story highlight feature to <strong>introduce<\/strong> yourself and <strong>establish<\/strong> your <strong>brand<\/strong>. This is an incredible way to<strong> leave<\/strong> a first and <strong>lasting impression<\/strong> on your viewers.<\/p>\n<p class=\"p1\">This will gain you a better personal connection with your customers. You can add as many as 100 videos and 100 pictures per\u00a0<span class=\"s1\">story highlights<\/span>.<\/p>\n<p class=\"p1\">You are also able to make as many\u00a0<span class=\"s1\">Instagram story covers\u00a0<\/span>as you would like. Get creating and be as creative as you can while introducing yourself. Remember &#8211; first impressions are everything.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1457\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22.png\" alt=\"Instagram story highlights\" width=\"1708\" height=\"1486\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22.png 1708w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-300x261.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-1024x891.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-768x668.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-1536x1336.png 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-150x131.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-696x606.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-1068x929.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.27.22-483x420.png 483w\" sizes=\"auto, (max-width: 1708px) 100vw, 1708px\" \/><\/h2>\n<h2 class=\"p1\">2. Bring Attention to New Products<\/h2>\n<div>\n<p class=\"p1\">It is often quite difficult for new businesses to bring awareness to their new product and services. The Instagram story highlights can <strong>offer<\/strong> you the exact <strong>platform<\/strong> you need to<strong> target<\/strong> those new products <strong>efficiently<\/strong>.<\/p>\n<p class=\"p1\">By creating a new category of I<span class=\"s1\">nstagram highlight cover\u00a0<\/span>for your new products you can make sure they stand out loud and clear. You have the ability to bring attention to your new products for as long as you want.<\/p>\n<p class=\"p1\">Even better is the ability to <strong>create<\/strong> a huge <strong>hype<\/strong> around a product that you are about to launch. This is an effective way to make your audience excited. You can use the <strong>Instagram countdown sticker<\/strong> to ensure they are as pumped up as you are about the release of your new products.<\/p>\n<p class=\"p1\">By adding a countdown sticker to your story, you can allow those who view your story to sign up by a simple click on the reminder button. They will then be notified as soon as your new product is launched.<\/p>\n<p class=\"p1\">Not only this is a great way to get as much <strong>attention<\/strong> as possible for your product but its also a great way for you to find out who is interested in your products. It is a <strong>useful<\/strong> technique that can give you <a href=\"https:\/\/hyperibf.com\/blog\/how-to-view-insights-on-instagram\/\">insight<\/a> into those who are interested in your business.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1456 size-full\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31.png\" alt=\"Instagram story highlights\" width=\"2110\" height=\"1242\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31.png 1920w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-300x177.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-1024x603.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-768x452.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-1536x904.png 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-2048x1206.png 2048w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-150x88.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-696x410.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-1068x629.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-16.04.31-714x420.png 714w\" sizes=\"auto, (max-width: 2110px) 100vw, 2110px\" \/><\/h2>\n<h2 class=\"p1\">3. Dedicate a Folder to Your Discount and Promotional Codes<\/h2>\n<div>\n<p class=\"p1\">This one is a no brainer. Everyone loves a discount or two and we all love receiving discount codes. So what better way to reach out to your audience than through promotional codes and offers displayed directly beneath your bio.<\/p>\n<p class=\"p1\">Create a cover of Instagram story highlights <strong>dedicated<\/strong> to discount <strong>offers<\/strong>. This is a quick way to make your discount codes <strong>visible<\/strong> to your audience and grab their attention quickly to <strong>generate<\/strong> more sales.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1455\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19.png\" alt=\"\" width=\"2112\" height=\"1244\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19.png 1920w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-300x177.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-1024x603.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-768x452.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-1536x905.png 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-2048x1206.png 2048w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-150x88.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-696x410.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-1068x629.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.59.19-713x420.png 713w\" sizes=\"auto, (max-width: 2112px) 100vw, 2112px\" \/><\/h2>\n<h2 class=\"p1\">4. Highlight Your FAQ\u2019s with Instagram Highlights<\/h2>\n<div>\n<p class=\"p2\">People will always have questions. Some questions are more common than others so why not use your platform to quickly answer your customer\u2019s questions. This is more of an <strong>intimate<\/strong> way to offer customer <strong>service<\/strong>.<\/p>\n<p class=\"p2\">If you have been using Instagram as a way to market your brand for a while then you are most likely aware of the questions your customers regularly ask you. You can use the comments people have left on your content as a reference.<\/p>\n<p class=\"p2\">Another easy way to find questions is to use the <strong>Instagram \u2018Questions\u2019 sticker<\/strong> directly on your story. Instagram launched this feature in 2018 and it allows individual accounts to ask questions <strong>directly<\/strong> from you. Use this feature to see what your most common questions asked may be.<\/p>\n<p class=\"p2\">Your audience will love to find the answers from you instead of searching for hours on Google. This can also be a great way to build trust with your customers.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1458\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash.jpg\" alt=\"Instagram highlights\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash.jpg 1920w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-300x200.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-1024x683.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-768x512.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-1536x1024.jpg 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-150x100.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-696x464.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-1068x712.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/emily-morter-8xAA0f9yQnE-unsplash-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/h2>\n<h2 class=\"p1\">5. Share Your Customer Reviews via Instagram Highlights<\/h2>\n<p class=\"p1\">We all know a thing or two about how important reviews are. Every one of us checks product and service reviews before making any decisions. It is perhaps the most <strong>trusted<\/strong> method we can use to ensure we make the right purchases.<\/p>\n<p class=\"p1\">So, it\u2019s definitely worth your while to make a category of Instagram highlights dedicated to your reviews. Not only it will be an easy way for your customers to access your reviews, but you also save them the time to look elsewhere.<\/p>\n<p class=\"p1\">By directly providing your audience with relevant reviews left by your customers, you will make sure to <strong>increase<\/strong> your<strong> sales<\/strong> very <strong>quickly<\/strong>. It is the most efficient way to display the benefits your existing customers have gained from purchasing from your business.<\/p>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1453\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32.png\" alt=\"Instagram story highlights\" width=\"2110\" height=\"1242\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32.png 1920w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-300x177.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-1024x603.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-768x452.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-1536x904.png 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-2048x1206.png 2048w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-150x88.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-696x410.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-1068x629.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.34.32-714x420.png 714w\" sizes=\"auto, (max-width: 2110px) 100vw, 2110px\" \/><\/h2>\n<div>\n<h2 class=\"p2\">6. Create Interactive Polls For Your Highlights<\/h2>\n<p class=\"p2\">You can use interactive polls in numerous ways depending on your business goals. Create a whole selection of interactive Instagram story highlights poll where you can engage with your customers directly.<\/p>\n<p class=\"p2\">One of the best ways for humans to engage in general is by asking each other questions. This is the main way we get to know one another. Therefore, it can also be a useful way for you to better understand your audience and their desires.<\/p>\n<p class=\"p2\">This will help you expand your <a href=\"https:\/\/hyperibf.com\/blog\/top-10-tips-for-instagram-growth\/\">business<\/a> further and can potentially bring new <strong>ideas<\/strong> for future products. When you have an understanding of what your target audience prefers and is looking for, you can aim to create more <strong>favourable<\/strong> products.<\/p>\n<p class=\"p2\">Another way you can use interactive polls is to provide links and drive more organic traffic to your web page. This is a fast and free way that will bring your other platform attention too, it\u2019s a win-win.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1454\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22.png\" alt=\"Instagram polls\" width=\"1696\" height=\"1484\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22.png 1696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-300x263.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-1024x896.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-768x672.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-1536x1344.png 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-150x131.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-696x609.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-1068x935.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-22-at-15.38.22-480x420.png 480w\" sizes=\"auto, (max-width: 1696px) 100vw, 1696px\" \/><\/h2>\n<h2 class=\"p1\">7. Use Instagram Story Highlights to Share User-generated-content<\/h2>\n<div>\n<p class=\"p1\">By introducing an entire\u00a0Instagram story highlights\u00a0cover to the content that they generate, you show your <strong>appreciation<\/strong> for their <strong>loyalty<\/strong>.<\/p>\n<p class=\"p1\">It will show that you actually take the time to see the pictures that they take the time to capture and tag. But do not forget to ask for permission before you use their content, as you have no right to do so otherwise.<\/p>\n<p class=\"p1\">This is an incredible way to gain more sales for your business. People can relate to people like themselves more than those overly filtered models. It can create an <strong>authentic<\/strong> feel to your brand and most importantly it makes your audience feel important.<\/p>\n<p class=\"p1\">This is known to be one of the most effective ways to capture and <strong>captivate<\/strong> the attention of your audience in the long run.<\/p>\n<\/div>\n<h2 class=\"p1\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1279\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1.jpg\" alt=\"influencer marketing\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1.jpg 1280w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-200x300.jpg 200w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-683x1024.jpg 683w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-768x1152.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-1024x1536.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-150x225.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-300x450.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-696x1044.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-1068x1602.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-280x420.jpg 280w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/h2>\n<h2 class=\"p1\">8. Inform Your Audience About Updates and Changes<\/h2>\n<div>\n<p class=\"p2\">Whatever your business may be, Instagram highlights can be a useful way to let your customers, who engage with you on social media, know about any updates and changes.<\/p>\n<p class=\"p2\">Many of us also use our social media platforms to find relative <a href=\"https:\/\/hyperibf.com\/blog\/is-instagram-the-new-place-for-news\/\">news<\/a> and updates. The heavier users tend to spend most of their time browsing on Instagram and prefer this platform to others. This can be a great way to include things such as <strong>opening<\/strong> and <strong>closing<\/strong> hour changes.<\/p>\n<p class=\"p2\">If you are making bigger changes to your product or perhaps <strong>rebranding<\/strong> your business then using highlights could be an easy and light hearted-way to bring the news. You can create ongoing content at every step of the changes that are taking place.<\/p>\n<p class=\"p2\">This can be a useful method to give your fans the<strong> time<\/strong> they need to <strong>adjust<\/strong> and <strong>adapt<\/strong> to the changes taking place.<\/p>\n<\/div>\n<div><\/div>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1459\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash.jpg\" alt=\"online marketing\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash.jpg 1920w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-300x200.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-1024x683.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-768x512.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-1536x1024.jpg 1536w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-150x100.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-696x464.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-1068x712.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/pete-pedroza-xITnxxlzGAE-unsplash-630x420.jpg 630w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Instagram story feature has given all of us a live platform to perform since its launch in 2016. Although some enjoy performing more than others, many of us have all performed at some point or another. Fortunately, we can now save and cherish our most beloved performances by using the\u00a0Instagram story highlights. Our best [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1505,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":{"0":"post-1451","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-how-to-use-instagram"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Instagram Story Highlights For Your Business - IBF Blog<\/title>\n<meta name=\"description\" content=\"Instagram Story Highlights Can Help You Grow Your Business By Allowing You To Cleverly Organise Your Content For Easy Access.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram Story Highlights For Your Business - IBF Blog\" \/>\n<meta property=\"og:description\" content=\"Instagram Story Highlights Can Help You Grow Your Business By Allowing You To Cleverly Organise Your Content For Easy Access.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"IBF Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-22T16:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/09\/WEB-STORIES-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"instagramBotFollower_admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"instagramBotFollower_admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\"},\"author\":{\"name\":\"instagramBotFollower_admin\",\"@id\":\"https:\/\/hyperibf.com\/blog\/#\/schema\/person\/1543fe0259ab294f8b6497ea6faecd93\"},\"headline\":\"How to Use Instagram Story Highlights For Your Business\",\"datePublished\":\"2020-09-22T16:00:53+00:00\",\"dateModified\":\"2020-09-22T16:00:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\"},\"wordCount\":1436,\"publisher\":{\"@id\":\"https:\/\/hyperibf.com\/blog\/#organization\"},\"articleSection\":[\"How to Use Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\",\"url\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\",\"name\":\"How to Use Instagram Story Highlights For Your Business - IBF Blog\",\"isPartOf\":{\"@id\":\"https:\/\/hyperibf.com\/blog\/#website\"},\"datePublished\":\"2020-09-22T16:00:53+00:00\",\"dateModified\":\"2020-09-22T16:00:53+00:00\",\"description\":\"Instagram Story Highlights Can Help You Grow Your Business By Allowing You To Cleverly Organise Your Content For Easy Access.\",\"breadcrumb\":{\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-story-highlights-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hyperibf.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Instagram Story Highlights For Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hyperibf.com\/blog\/#website\",\"url\":\"https:\/\/hyperibf.com\/blog\/\",\"name\":\"IBF Blog\",\"description\":\"Get all the latest Instagram bot updates and information right here. 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