{"id":1273,"date":"2020-07-22T15:16:14","date_gmt":"2020-07-22T15:16:14","guid":{"rendered":"https:\/\/hyperibf.com\/blog\/?p=1273"},"modified":"2020-07-22T15:16:14","modified_gmt":"2020-07-22T15:16:14","slug":"instagram-marketing-strategy-guide","status":"publish","type":"post","link":"https:\/\/hyperibf.com\/blog\/instagram-marketing-strategy-guide\/","title":{"rendered":"Instagram Marketing Strategy Guide"},"content":{"rendered":"<p>Instagram has undergone a huge transformation over its 10-year existence within the social media realm. It has gone from a loosely used platform for posting dogs and pictures of cakes, to a marketing channel that is used by almost every serious business out there.<\/p>\n<p>Instagram marketing is now extremely commonplace amongst businesses of all shapes and sizes, and Instagram now takes around $20 billion in ad revenue.<\/p>\n<p>To put that into perspective, YouTube makes around $15 billion in ad revenue each year. Admittedly Instagram does not have as good engagement rate and session times as YouTube, but it remains one of the best visual marketing platforms available.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1274\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1.jpg\" alt=\"instagram marketing guide\" width=\"1280\" height=\"853\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1.jpg 1280w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-300x200.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-1024x682.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-768x512.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-150x100.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-696x464.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-1068x712.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/app-contemporary-dark-design-276923-1-630x420.jpg 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/>Instagram Marketing Introduction<\/h2>\n<p>Instagram Marketing has its pros and cons, so before we get all over-excited about the potential marketing reach of this platform, let&#8217;s take a look at what it can actually do for us.<\/p>\n<p>Pros<\/p>\n<ul>\n<li>Best platform for visual content \u2013 great for selling products and services<\/li>\n<li>Good engagement rates \u2013 1.60% median engagement rate per post<\/li>\n<li>Community driven \u2013 good networking opportunities<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Cons<\/p>\n<ul>\n<li>Average session duration times \u2013 3 minutes compared to TikTok\u2019s 10 minutes<\/li>\n<li>Very ad-driven \u2013 every 4<sup>th<\/sup> post is usually an ad<\/li>\n<li>Hard to track ROI \u2013 quantifying ROI on <a href=\"https:\/\/hyperibf.com\/blog\/how-do-you-become-an-instagram-influencer\/\">influencer marketing<\/a> is tricky<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>So we can quickly see that Instagram certainly has its advantages, however there are a few things that we should be careful of when approaching Instagram marketing.<\/p>\n<p>We want to give established companies and new business ventures all the tools that they need to make a great start on Instagram.<\/p>\n<p>&nbsp;<\/p>\n<h2>Instagram Business Profile<\/h2>\n<p>So you\u2019ve made an Instagram profile and you are ready to start reaching your new audience \u2013 well, almost ready. First you need to make your account a business account and set up a few details.<\/p>\n<p>Head to your account and tap settings then tap switch to professional account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1275\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32.png\" alt=\"instgram business account\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32.png 1080w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-300x300.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-1024x1024.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-150x150.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-768x768.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-696x696.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-1068x1068.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-32-420x420.png 420w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1277\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34.png\" alt=\"instagram business profile \" width=\"1080\" height=\"1080\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34.png 1080w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-300x300.png 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-1024x1024.png 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-150x150.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-768x768.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-696x696.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-1068x1068.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/Untitled-design-34-420x420.png 420w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Business set up is pretty straightforward, so we won\u2019t go into too much detail here, but once you have done this step you have a whole host of benefits and tools right at your finger tips.<\/p>\n<p>With a business profile, you can now:<\/p>\n<ul>\n<li>Create and publish ads directly to Instagram<\/li>\n<li>Access Instagram Insights, which tells you about your reach and impressions<\/li>\n<li>Have a link to your website in your bio<\/li>\n<li>Have contact options such as phone and email on your account<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Instagram Insights Overview<\/h2>\n<p><a href=\"https:\/\/hyperibf.com\/blog\/how-to-view-insights-on-instagram\/\">Instagram Insights<\/a> is a great way to get detailed information about your account\u2019s performance straight from the horse\u2019s mouth.<\/p>\n<p>Here you can view things like impressions, engagement metrics and even detailed demographics with information like age, gender, location and time of day.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-984\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights.png\" alt=\"insta insights\" width=\"1483\" height=\"1600\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights.png 1483w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-278x300.png 278w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-949x1024.png 949w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-768x829.png 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-1424x1536.png 1424w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-696x751.png 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-1068x1152.png 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-389x420.png 389w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-560x604.png 560w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-150x162.png 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/05\/insta-insights-300x324.png 300w\" sizes=\"auto, (max-width: 1483px) 100vw, 1483px\" \/><\/p>\n<p>You can see all of this data in relation to your account overall or for individual posts, giving you immense power to craft and shape your ongoing social media strategy.<\/p>\n<p>There are some other third-party <a href=\"https:\/\/socialmonitor.io\/\" class=\"broken_link external\" rel=\"nofollow\">Instagram analytics tools<\/a> that can be used along side Instagram\u2019s own Insights tool.<\/p>\n<p>This means you can breakdown exactly how well your account is performing as well as what you can do to improve your strategy.<\/p>\n<p>&nbsp;<\/p>\n<h2>Reach Out To Influencers<\/h2>\n<p>Influencer marketing is now a huge section of the wider marketing market, and for good reason.<\/p>\n<p><a href=\"https:\/\/hyperibf.com\/blog\/social-media-networking-how-to-dm-influencers-instagram\/\">Read our guide for reaching out to influencers<\/a> and promoting your company through influencer marketing.<\/p>\n<p>Influencer marketing has the power to have a huge impact on your customer base as well as promote your products to new audiences.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1278\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2.jpg\" alt=\"instagram influencers\" width=\"1280\" height=\"853\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2.jpg 1280w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-300x200.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-1024x682.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-768x512.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-150x100.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-696x464.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-1068x712.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/food-pizza-woman-beautiful-3326713-2-630x420.jpg 630w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>It is all about finding the right partners and getting you brand out in front of new audiences.<\/p>\n<p>Do it right, and you could get your products out in front of thousands of people.<\/p>\n<p>And even if you don\u2019t get any new sales from an influencer contract, you can still gather assets such as media and content that can be used across your social channels.<\/p>\n<p>&nbsp;<\/p>\n<h2>Collect User Submitted Photos<\/h2>\n<p>Your customers and your social following are one of the best assets you have when it comes to social media marketing.<\/p>\n<p>Believe it or not, some of your customers will actively want to engage with you on your social media platforms, and will provide you with free content for your account.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1279\" src=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1.jpg\" alt=\"influencer marketing\" width=\"1280\" height=\"1920\" srcset=\"https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1.jpg 1280w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-200x300.jpg 200w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-683x1024.jpg 683w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-768x1152.jpg 768w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-1024x1536.jpg 1024w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-150x225.jpg 150w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-300x450.jpg 300w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-696x1044.jpg 696w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-1068x1602.jpg 1068w, https:\/\/hyperibf.com\/blog\/wp-content\/uploads\/2020\/07\/shallow-focus-photography-of-woman-holding-assorted-color-972804-1-280x420.jpg 280w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>The standard approach is to specify a hashtag for your audience to use, and if they upload a photo of them using your product, you will repost it and tag them.<\/p>\n<p>It is a win-win situation, as your customers get to grow their following and you get authentic content to use on your social channels.<\/p>\n<p>&nbsp;<\/p>\n<h2>Optimise Your Account\u2019s Activities<\/h2>\n<p>If you follow the previous steps then chances are you are well on your way to crushing your social media strategy.<\/p>\n<p>However, you are really only just getting started.<\/p>\n<p>Once it is all set up, you then have to fine-tune your social media activities.<\/p>\n<p>There are several ways that you can do this:<\/p>\n<ul>\n<li>Post at the right time \u2013 when you post can make a huge difference to your engagement rate &#8211; <a href=\"https:\/\/hyperibf.com\/blog\/the-best-time-to-post-on-instagram\/\">read this guide for more information<\/a><\/li>\n<li>Use the right hashtags \u2013 choose the right hashtags so you are reaching the right people \u2013 <a href=\"https:\/\/hyperibf.com\/blog\/instagram-hashtag-search-tool\/\">read this guide for more info<\/a><\/li>\n<li>Create an aesthetic \u2013 cement your brand image to visitors \u2013 <a href=\"https:\/\/hyperibf.com\/blog\/how-to-create-an-instagram-aesthetic-stand-out-and-increase-followers\/\">read this post to find out more<\/a><\/li>\n<li>Automation \u2013 scale up your interactions using Instagram automation \u2013 <a href=\"https:\/\/hyperibf.com\/blog\/how-to-use-instagram-bots-and-instagram-automation-the-complete-guide\/\">check out this post for more info<\/a><\/li>\n<li>Target new accounts \u2013 find new accounts to engage with \u2013 check this post out to find out more<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Summary<\/h2>\n<p>You need to have a rough plan of action when you are growing your social media following and trying to engage a wider audience to sell products to.<\/p>\n<p>If you follow these steps and use a bit of creativity, there is no reason why you cannot get your account moving within the social media realm.<\/p>\n<p>Check out the rest of our post for more Instagram resources.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram has undergone a huge transformation over its 10-year existence within the social media realm. It has gone from a loosely used platform for posting dogs and pictures of cakes, to a marketing channel that is used by almost every serious business out there. Instagram marketing is now extremely commonplace amongst businesses of all shapes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":{"0":"post-1273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instagram-growth"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram Marketing Strategy Guide - Influencer Marketing | Instagram Strategy<\/title>\n<meta name=\"description\" content=\"Want To Get Started With Instagram Marketing But Not Sure Where To Start? Our Handy Guide Will Get You Up And Running In No Time, Click To Read More.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hyperibf.com\/blog\/instagram-marketing-strategy-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Marketing Strategy Guide - Influencer Marketing | Instagram Strategy\" \/>\n<meta property=\"og:description\" content=\"Want To Get Started With Instagram Marketing But Not Sure Where To Start? 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